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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:

1. What three statements are true regao1krec; Einstein Engagement Frequency (EEF)?
Choose3 answers

A) EEF analyzes 360 days of historical data to determine the right frequency of communication.
B) Salesforce trains eachcustomer's model using only thatcustomer's data.
C) EEFfrequency analyzes 180 days of historical data to determine the right frequency of communication.
D) EEFuses only commercial send data.Transactional sends are not considered in modeling.
E) EEF helps marketers determine the datanumber of emails to send to individual subscribers of an organization, reducing the unsubscribesthat result from email fatigue.

2. What data is there in mobile connect demographics, select3

A) Region
B) First name
C) channel
D) City
E) Email

3. On which social channel can users create ad audiences?

A) Tiktok
B) Instagram
C) Houzz
D) Twitter (X)

4. What is the prerequisite to create advertising studio audience:

A) There is no prerequisite as all setup is done.
B) Set user opt in data.
C) Create advertising/business account on the required and network and setup the ad account integration in MC

5. How can Distributed Marketing messages be configured to use approval workflows?

A) All DM sends need to enable the''workflow active' settingwithin the message template.
B) It uses the standard Salesforce Approval Process feature to route content through manual approvals.
C) A customer support case needs to be opened to enable the functionality.
D) Therearecurrently no approval workflows available.

Solutions: