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Salesforce MCE-Admn-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Northern Trail Outfitters requires all subscriber files placed on the SFTP for import be encrypted.
Which activity in Automation Studio could be used to decrypt the file to prepare for Importing?

A) Data Extract Activity
B) File Transfer Activity
C) Import Activity
D) Decryption Activity

2. What elements of CAN-SPAM should the Marketing Cloud admin ensure are present for each Commercial send?

A) Preference Center link and a link to the business website
B) Business name and a link to the business website
C) Business name and physical mailing address
D) Preference Center link and physical mailing address

3. A Marketing Cloud admin is using the Import Wizard to import data into a non-sendable data extension, but receives an error indicating the import type being used requires a primary key.
Which import type could the admin use instead?

A) Update Only
B) Overwrite
C) Add and Update
D) Add Only

4. The Marketing Cloud admin for Northern Trails Outfitters wants to build an audience with Advertising Studio which mimics the traits of their most valuable customers.
Which network(s) support lookalike audiences directly from Advertising Studio?

A) Facebook and Twitter
B) Facebook
C) Twitter
D) Google and Facebook

5. Northern Trail Outfitters (NTO) rolled out a global SMS initiative three months ago, as their customers have shown great interest in receiving promotions via text. However, NTO was notified they are already at 75% utilization for their annual Super Messages.
Why could this be the case?

A) Each email consumes five super messages when sending below a certain threshold.
B) Mobile Push was enabled by mistake, which consumes Super Messages when not in use.
C) A multiplier is applied to each SMS message based on the destination country
D) The majority of NTO's subscriber base is in the United States.

Solutions: