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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. Which step should come FIRST when developing a communication strategy?

A) An analysis of the business environment and the needs of the organization
B) Determining the goals and objectives of the communication strategy
C) Planning the measurement approach to demonstrate impact
D) Identifying the key messages to communicate to audiences

2. Which of the following is the MOST important element to address when advising leaders on the implementation of internal social media?

A) How it impacts online presence
B) How it supports business objectives
C) How it provides a place to share information
D) How it creates interest in employee activities

3. Which step should be taken FIRST when establishing a successful social media ambassador program for an organization?

A) Establish social media guidelines for ambassadors.
B) Create a social media account for the CEO and post on their behalf.
C) Scan channels to see which employees are already speaking about the organization.
D) Automatically make members of the communication team the ambassadors.

4. Which is the BEST example of an outcome-based communication objective for an annual benefits re- enrollment campaign?

A) The company will save $1.2 million based on the enrollment choice employees make.
B) The communication team will publish one intranet article per week throughout the enrollment period.
C) Ninety-five percent of eligible employees will visit the benefits section of the intranet during the re- enrollment period.
D) Eighty-two percent of eligible employees will submit an updated benefits enrollment form prior to the enrollment deadline.

5. If a communication manager wants to convince senior leaders that using peer-driven social media is highly likely to increase sales, which of the following steps should be taken to convince them?

A) Sign senior leaders up on social media platforms.
B) Provide senior leaders with a list of websites with good examples of research.
C) Show senior leaders a report written for a previous employer.
D) Create a business case that demonstrates results based on research.

Solutions: