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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. What set of steps should you follow in order to analyze the differences between male and female cellphone purchasers according to a relative index of traits?

A) Create separate audiences of male and female cellphone purchasers and run separate Audience Profile reports and compare them in order to analyze the differences.
B) Create an audience of cellphone purchasers and run an Audience Profile report to analyze the difference between male and female users.
C) Create separate audiences of male and female cellphone purchasers and run separate Audience Discovery reports and compare them in order to analyze the differences.
D) Create an audience of cellphone purchasers and run an Audience Discovery report to analyze the difference between male and female users.

2. Your client deployed the BlueKai CoreTag across all pages of their website with the intention of collecting user level attributes for all users visiting their site in the DMP. The data taxonomy has been defined and proper data classification rules are in place. They are very interested in understanding unique user trends across all the categories in their private taxonomy over the past month and would like to see a daily breakdown of counts across each category in the taxonomy.
Which DMP report will allow you to produce this data?

A) Provider Category report
B) Site Hits report
C) Schedule Hits report
D) Provider Exchange report
E) Provider Inventory report

3. Your client wants to run a site side optimization campaign. Which two actions are needed? (Choose two.)

A) Place BlueKai JSON tag in header of page before page content loads.
B) Ensure client is enabled on Match Multiplier.
C) Set up logic if user qualifies for multiple audience segments.
D) Recommend leveraging Broad match where possible.
E) Suppress 1st party converters to ensure that you are only reaching prospects.

4. Which two are primary use cases for tagging media creatives? (Choose two.)

A) Media validation
B) Prospecting
C) Site Side Optimization
D) Frequency capping

5. How often must you review and assess a client's taxonomy for maintenance?

A) Yearly
B) Quarterly
C) Weekly
D) Daily

Solutions: