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Facebook Certified Community Manager Sample Questions:

1. A community manager for an influencer is focused on thought leadership and well-being.
The influencer has the following assets:
A Facebook Page with 500,000 followers
A Facebook group with 30,000 members
An Instagram account with 200,000 followers
The community manager needs to evaluate possible revenue streams.
Which three approaches should the community manager recommend? (Choose 3)

A) Implement a fee for members who post more than once per week
B) Organize affordable community meetups to attend a live show of the influencer
C) Set up a Page button to increase online sales on the influencer's website
D) Position the influencer as a thought leader and charge speaking fees
E) Comment publicly on sponsor accounts to propose a partnership

2. A new member joins a local group for mothers. The group has strict guidelines, including ''No buy, sell, or swap posts allowed''. The new member creates a post that she has used baby clothes for sale.
What should the community manager do first?

A) Post a welcome post including a link to the guidelines.
B) Post a reminder of the guidelines to the whole group.
C) Decline the post and provide the member with feedback.
D) Approve the post but tag the member on the guidelines.

3. A community with a strong online and in-person offering received funding 12 months ago to grow and scale the community globally. To secure similar future funding opportunities and brand partnerships, the community manager needs to compile a report that shows that the community achieved its goals with the original funding.
Which data should the community manager include in this report?

A) Show a graph that includes online and offline community membership growth numbers for the past 5 years
B) Compile insights that include dates, demographics of members across the community and growth numbers
C) Share quotes and a detailed word cloud to illustrate key sentiments and powerful member recommendations
D) Compile a set of community recommendations and testimonials with individual demographic information

4. A well-known women's fashion brand has a significant online presence and a strong customer base in the 50-65 age group. To attract a younger demographic, the company contracts with a famous designer to launch a new line, which launches in one month.
Which two actions should the community manager take to increase brand awareness? (Choose 2)

A) Start new social media accounts to target the new demographic.
B) Invite fashion influencers to promote the new line during a live launch.
C) Run targeted ads across all the platforms that the brand uses.
D) Comment on competitor posts so that their community learns about the new line.
E) Ask community members to create a post and tag several friends.

5. A toddler milk formula company with a large community asks the community manager to help due to low community engagement.
Parents join the community for support and to create connections with other parents. However, most members are disengaged.
What should the community manager do to increase meaningful connections among members in the closed group?

A) Ask members to share their favorite post from the group on their profiles.
B) Create a poll for feedback on the milk formula.
C) Create a post announcing the release of the latest formula milk
D) Develop content that encourages sharing photos and stories.

Solutions: