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Adobe Journey Optimizer Business Practitioner Professional Sample Questions:
1. A journey starts with an Event activity.
What is a key piece of information that MUST be configured within this activity to link the incoming event to a customer profile?
A) The schema that the event payload must adhere to.
B) The journey's start and end dates.
C) A specific Identity Namespace.
D) The name of the upstream data source.
2. There are two main types of fragments that can be created in Adobe Journey Optimizer.
What are they?
A) Email fragments and SMS fragments
B) Expression fragments and Content fragments
C) Static fragments and Dynamic fragments
D) Header fragments and Footer fragments
3. A marketing team is running a content experiment on an email's subject line to see which version drives more opens. They configure two treatments (A and B) and a holdout group. After the campaign runs, they review the results.
The report shows:
- Treatment A: 22% Open Rate, 95% Confidence
- Treatment B: 25% Open Rate, 98% Confidence
- Holdout: 15% Open Rate
How should the business practitioner interpret these results?
A) Treatment B is the winner because it has the highest open rate and a confidence level above 95%.
B) The experiment is invalid because the holdout group's open rate is too low.
C) Treatment A should be chosen because its confidence level is exactly 95%.
D) Neither treatment is a clear winner, and the test should be run again.
4. A campaign manager wants to optimize a campaign by testing three different hero images (Treatment A, B, and C) to see which one generates the most clicks. To accurately measure lift, they also want to send the original version to a small portion of the audience as a baseline.
What should the content experiment configuration look like?
A) Two treatments (A, B) and a control group, which will automatically receive a third version.
B) Three treatments (A, B, C) with the audience split evenly between them.
C) One experiment for A vs. the original, and a second experiment for B vs. C.
D) Three treatments (A, B, C) and a hold-out group, with the audience split between all four.
5. A marketing manager wants to prevent customers from receiving too many messages in a short period. The rule is that no customer should receive more than one promotional message (email or SMS) per day.
Which two components must be configured to enforce this rule across all promotional campaigns and journeys? (Choose 2.)
A) A global Frequency Rule defining the 1-message-per-day limit.
B) A journey-level property to cap entrances.
C) A suppression list containing all recently contacted customers.
D) A 'Condition' activity in each journey to check the last contact time.
E) A "Promotional" category applied to all relevant messages.
Solutions:
Question # 1 Answer: C | Question # 2 Answer: B | Question # 3 Answer: A | Question # 4 Answer: D | Question # 5 Answer: A,E |
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