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Adobe AD0-E608 Exam Syllabus Topics:

Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. A company ran an A/B test on their paid social media messaging, showcasing products from two different categories, with the goal of understanding which product category drove more sales on which platform.
All the ads were tagged with appropriate campaign parameters. The product analyst tasked with assessing test performance has several data views from which to choose.
Which one would best support product category analysis?
Response:

A) The data view with social impressions from all platforms, email send data, web analytics data, and product classification information.
B) The data view with email send data, web analytics data, sales data, survey information, and product classification information.
C) The data view with social impressions from all platforms, web analytics data, sales data, and product classification information.
D) The data view with product analytics and email survey data only.

2. Which component should be used to show customer engagement across different marketing channels?
Response:

A) Segment Overlap Report
B) Flow Visualization
C) Data View Manager
D) Engagement Tracker

3. Which actions must be completed before sharing a report with business stakeholders?
(Select two.)
Response:

A) Create Custom Report Templates
B) Apply Relevant Filters
C) Generate a Report Preview
D) Define Report Permissions

4. Which configurations should be checked when data analysis results appear inconsistent?
(Select two.)
Response:

A) Data Ingestion Rules
B) Campaign Priority Settings
C) Event Filters Applied
D) Profile Permissions

5. What are the supported export file types for 'Send file now' or 'Send file on schedule' within a Customer Journey Analytics Workspace?
Response:

A) XLS/XLSX, PDF
B) XML, XLS
C) CSV, PDF
D) TSV, CSV

Solutions: