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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. A marketer is testing an email that includes an Interactive Email Form and discovers the form is missing when the email is opened in Gmail.
What guidance should be given to the email developer to ensure the interactive form displays correctly?

A) Ensure the 'Optimize for Gmail' checkbox is selected.
B) Ensure fallback content has been configured for Gmail.
C) Ensure characters in the CSS tags are limited to 16kB.

2. An upcoming campaign at Northern Trail Outfitters (NTO) has an audience list larger than the company's daily sends. NTO's marketing team is concerned about this send affecting deliverability.
Which feature should help NTO achieve this send while keeping deliverability metrics in mind?

A) Sender Authentication Package
B) Send Throttling
C) Einstein Engagement Frequency

3. Northern Trail Outfitters allows nonregistered customers to provide to phone number for open orders. The proved contact information is to be deleted after 30 days.
Which feature provides a way to automatically maintain a data extension's records?

A) Data Retention Policy
B) Delete Filter Activity
C) Contact Delete

4. A marketing manager has created a global template at the top level to control branding standards and make updates easy. The template needs to be used company-wide across all business units.
How should the manager configure the template once it's moved to the shared folder to ensure it remains on-brand?

A) Make a copy in each business unit to allow local edits.
B) Select the View and Send permission option.
C) Select the Edit Globally permission option.

5. Northern Trail Outfitters (NTO)notices that some of its unsubscribe reasons are related to Reply Mail Management (RMM). NTO does not have RMM in its account.
What contributes to these unsubscribe reasons?

A) Profile Center Unsubscribe
B) List-Unsubscribe header
C) Universal Unsubscribe

Solutions: