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Salesforce Interaction-Studio-Accredited-Professional Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Measurement and Optimization | - Reporting and analytics
|
| Topic 2: Marketing Cloud Personalization Fundamentals | - Platform overview and capabilities
|
| Topic 3: Data and Customer Profiles | - Data ingestion and identity resolution
|
| Topic 4: Implementation and Configuration | - Setup and deployment
|
| Topic 5: Segmentation and Personalization | - Personalization experiences
|
Salesforce Interaction Studio Accredited Professional Sample Questions:
1. What are the three primary areas of data stored in IS which represent a company's key business informative?
A) User behaviour
B) Operational information
C) Statstical tracking of KPI's
D) Shadow catalog information
E) Employeeperformance
2. What two features of interaction studiohave functionality to perform an A/B testing?
A) Recipes
B) Segments
C) Campaigns
D) Templates
3. Which data feed integrates purchase data into a profile in interaction studio?
A) Transaction feed
B) Conversion feed
C) Catalog feed
D) Interaction feed
4. What are the three ways segments are used in Interaction studio?
A) Targeting for campaigns
B) Set goals and filters
C) Analytics, trends and engagement
D) Creation relatedlists within salesforce CRM
E) Recommending products
5. Which development language is used to code the sitemap?
A) jQuery
B) Ampscript
C) Python
D) Javascript
Solutions:
| Question # 1 Answer: A,C,D | Question # 2 Answer: B,C | Question # 3 Answer: A | Question # 4 Answer: A,B,C | Question # 5 Answer: D |
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