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CMA Category-Manager Exam Syllabus Topics:

CMA Certified Professional Category Manager (CPCM) Sample Questions:

Question 1

Which of the following KPIs is most critical for resolving on-shelf availability issues in the retail supply chain?

A. Gross Margin
B. Inventory Turnover
C. Fill Rate
D. Order Cycle Time

Question 2

Why is it important for Category Managers to align promotional planning with supply chain capabilities?

A. To increase the variety of products offered during promotions.
B. To ensure product availability during high-demand periods and minimize stockouts.
C. To prioritize marketing goals over supply chain constraints.
D. To reduce the need for supplier collaboration during promotions.

Question 3

Which primary data sources are used to answer the 'How' and 'Who' questions in category management?

A. Loyalty Card Data and Household Panel Data
B. Focus Groups and In-Store Observations
C. Social Media Analytics and Web Traffic Data
D. Retail POS Data and Syndicated POS Market Data

Question 4

Which of the following purchase behaviors best explains the category performance?
Dollars: +5%
Number of Households: +2%
Trips per Household: -2%
Units per Trip: +3%
Dollars per Unit: +2%

A. Increase in Dollars per Unit
B. Increase in Units per Trip
C. Increase in Total Baskets
D. Increase in Number of Households

Question 5

Which of the following most accurately describes incremental contribution?

A. None of these describe incremental contribution.
B. The volume to be expected when adding an item to a category.
C. The additional item volume realized from the addition of an item.
D. The additional category volume from adding a particular item.

Solutions: