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CMA Category-Manager Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Category Health and Assessment | - Category Performance Evaluation
|
| Topic 2: Fact-Based Selling and Storytelling | - Communication and Insights
|
| Topic 3: Shopper and POS Data Analytics | - Building Data Competency
|
| Topic 4: Retail Economics and Supply Chain | - Business Operations
|
| Topic 5: Assortment and Space Management | - Retail Optimization
|
| Topic 6: Pricing and Promotion Analytics | - Commercial Strategy
|
CMA Certified Professional Category Manager (CPCM) Sample Questions:
What does Shrink % measure in inventory management?
- A. The percentage of inventory sold during a specific time period.
- B. The percentage of inventory lost due to theft, spoilage, damage, or administrative error.
- C. The percentage of profit generated from promotional activities.
- D. The percentage of inventory replenished to maintain stock levels.
Correct Answer: B 🗳️
Explanation: Only visible for RealValidExam members. You can sign-up / login (it's free).
How does reducing the SKU count impact labor and operating expenses (OPEX)?
- A. It primarily increases customer satisfaction without affecting labor or OPEX.
- B. It simplifies ordering, receiving, stocking, and inventory management, lowering labor and OPEX
- C. It increases the complexity of inventory management, raising labor costs.
- D. It has no impact on labor or operating expenses
Correct Answer: B 🗳️
Explanation: Only visible for RealValidExam members. You can sign-up / login (it's free).
Using the formula for ACV weighted distribution, calculate the ACV for a product available in stores with total sales of $2,000,000 and $3,000,000, in a market where the total sales of all stores are $10,000,000.
- A. 100%
- B. 50%
- C. 66%
- D. 30%
Correct Answer: B 🗳️
Explanation: Only visible for RealValidExam members. You can sign-up / login (it's free).
What is the primary purpose of sub-segment fair share analysis?
- A. To identify the best-selling product in a category.
- B. To compare a sub-segment's market share with its share of a relevant benchmark to assess performance.
- C. To allocate resources equally across all sub-segments.
- D. To determine the profitability of a product or category.
Correct Answer: B 🗳️
Explanation: Only visible for RealValidExam members. You can sign-up / login (it's free).
Define Loyalty Card Data.
- A. Data derived from retailers tracking individual household purchases to analyze shopping habits and preferences.
- B. Data collected from a panel of households, used to understand shopper demographics and long-term purchasing trends.
- C. Aggregated sales data from multiple retailers, used to analyze market trends and competitive performance.
- D. Data collected directly from a retailer's point-of-sale system, providing insights into what products are sold and when.
Correct Answer: A 🗳️
Explanation: Only visible for RealValidExam members. You can sign-up / login (it's free).
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