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CMA Category-Manager Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Assortment and Space Management | - Retail Optimization
|
| Retail Economics and Supply Chain | - Business Operations
|
| Fact-Based Selling and Storytelling | - Communication and Insights
|
| Pricing and Promotion Analytics | - Commercial Strategy
|
| Category Health and Assessment | - Category Performance Evaluation
|
| Shopper and POS Data Analytics | - Building Data Competency
|
CMA Certified Professional Category Manager (CPCM) Sample Questions:
Which of the following KPIs is most critical for resolving on-shelf availability issues in the retail supply chain?
- A. Gross Margin
- B. Inventory Turnover
- C. Fill Rate
- D. Order Cycle Time
Correct Answer: C 🗳️
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Why is it important for Category Managers to align promotional planning with supply chain capabilities?
- A. To increase the variety of products offered during promotions.
- B. To ensure product availability during high-demand periods and minimize stockouts.
- C. To prioritize marketing goals over supply chain constraints.
- D. To reduce the need for supplier collaboration during promotions.
Correct Answer: B 🗳️
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Which primary data sources are used to answer the 'How' and 'Who' questions in category management?
- A. Loyalty Card Data and Household Panel Data
- B. Focus Groups and In-Store Observations
- C. Social Media Analytics and Web Traffic Data
- D. Retail POS Data and Syndicated POS Market Data
Correct Answer: A 🗳️
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Which of the following purchase behaviors best explains the category performance?
Dollars: +5%
Number of Households: +2%
Trips per Household: -2%
Units per Trip: +3%
Dollars per Unit: +2%
- A. Increase in Dollars per Unit
- B. Increase in Units per Trip
- C. Increase in Total Baskets
- D. Increase in Number of Households
Correct Answer: B 🗳️
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Which of the following most accurately describes incremental contribution?
- A. None of these describe incremental contribution.
- B. The volume to be expected when adding an item to a category.
- C. The additional item volume realized from the addition of an item.
- D. The additional category volume from adding a particular item.
Correct Answer: D 🗳️
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