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Salesforce Email Essentials (EEB101) Sample Questions:

1. An email marketing team has been tasked with building a new email that pulls in personalized content based on customers' preferences. The team has decided to create dynamic rules to accomplish this setup.
What are the four elements that are required for the creation of a dynamic content rule?

A) Lists, Value, Operator, Images
B) Attribute, Value, Operator, Content
C) Preferences, Value, Operator, Lists
D) Customers, Value, Operator, Content

2. What must be configured in a Marketing Cloud account to use the import wizard?

A) Enhanced FTP
B) Data Loader
C) File Transfer
D) Encrypted FTP

3. Northern Train Outfitters has a Master Customer List in a shared data extension. The company wants to make the list available to some, but not all, of the business units. Which feature can be used to restrict users from a business unit from accessing the Master Customer list?

A) Business Unit Access Permissions
B) Shared Data Extension
C) Date/Time Range fro Access
D) User Roles and Permissions

4. Identify the best practices for interacting with potential and active subscribers. (Choose 3)

A) Opt-in via SMS in not Opt-in via email (And vice versa)
B) Opt-ins are brand specific, don't share with other brands.
C) Buy email lists
D) In store loyalty programs
E) Permission is specific to an address even if you know others.

5. A marketer would like to install the Salesforce Marketing Cloud Connector. Where can an installation guide be found?

A) Help.exacttarget.com
B) Help and Training Portal
C) AppExchange
D) Code.exacttarget.com

Solutions: