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Salesforce Email Essentials (EEB101) Sample Questions:

1. A marketer plans to send a Commercial email.
Which two criteria should be met to ensure compliance with the CAN-SPAM Act? (Choose two.)

A) Include a phone number to call.
B) Include the mailing address of the sender.
C) State why the subscriber is receiving the email
D) Ensure an opt-out link is present.

2. A marketer would like to install the Salesforce Marketing Cloud Connector. Where can an installation guide be found?

A) Help.exacttarget.com
B) Help and Training Portal
C) AppExchange
D) Code.exacttarget.com

3. Which is a fundamental component of coding responsive emails?

A) Span Tags
B) CSS3 @media Queries
C) Anchor Tags
D) SQL Queries

4. An email marketing team has been tasked with building a new email that pulls in personalized content based on customers' preferences. The team has decided to create dynamic rules to accomplish this setup.
What are the four elements that are required for the creation of a dynamic content rule?

A) Lists, Value, Operator, Images
B) Attribute, Value, Operator, Content
C) Preferences, Value, Operator, Lists
D) Customers, Value, Operator, Content

5. To import a data extension utilizing the add and/or update command what must it contain?

A) Subscriber Key
B) Secondary Key
C) Email Address
D) Primary Key

Solutions: