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Salesforce MC-Con-201 dumps - in .pdf

MC-Con-201 pdf
  • Exam Code: MC-Con-201
  • Exam Name: Salesforce Certified Marketing Cloud Next Consultant
  • Updated: Aug 18, 2026
  • Q & A: 0 Questions and Answers
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    Printable Salesforce MC-Con-201 PDF Format. It is an electronic file format regardless of the operating system platform.
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  • Exam Code: MC-Con-201
  • Exam Name: Salesforce Certified Marketing Cloud Next Consultant
  • Updated: Aug 18, 2026
  • Q & A: 0 Questions and Answers
  • PDF Version + PC Test Engine + Online Test Engine

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MC-Con-201 Testing Engine
  • Exam Code: MC-Con-201
  • Exam Name: Salesforce Certified Marketing Cloud Next Consultant
  • Updated: Aug 18, 2026
  • Q & A: 0 Questions and Answers
  • Free updates for one year.
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Salesforce MC-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Data Modeling, Identity Resolution & Segmentation25%- Data 360 consumption and entitlements
  • 1. Impact of marketing automation design decisions on platform consumption and usage
    • 2. Consumption-based entitlements
      - Identity Resolution
      • 1. Configuring Identity Resolution
        • 2. Linking multiple data sources into a unified profile
          - Data 360 data object concepts
          • 1. Connecting, harmonizing, unifying, and activating customer data
            • 2. Audience segmentation and content personalization
              - CRM data ingestion and activation
              • 1. Actionable Lists
                • 2. Audience segmentation, activation, and content personalization
                  • 3. CRM objects and records
                    Analytics & Performance Insights8%- Reporting and analytics
                    • 1. Selecting pre-built dashboards for reporting requirements
                      - Marketing insights
                      • 1. Surfacing marketing data and insights across the Salesforce platform
                        Campaign Design, Flow Orchestration & Content30%- Flow orchestration
                        • 1. Flow configuration settings
                          • 2. Flow types
                            • 3. Flow elements and logic for business processes and messaging
                              • 4. Trigger conditions
                                - Personalization
                                • 1. Merge fields
                                  • 2. Handlebars
                                    • 3. Repeaters
                                      • 4. AMPscript
                                        • 5. Content variations
                                          - Activation templates
                                          • 1. Configuring activation templates
                                            • 2. Selecting appropriate contact point values
                                              - Landing pages
                                              • 1. Components and configuration required to build landing pages
                                                - Messaging data sources
                                                • 1. Selecting appropriate data sources for personalized customer data
                                                  Consent13%- Consent record management
                                                  • 1. Creating, managing, and updating consent records
                                                    - Consent banners
                                                    • 1. Configuring consent banners on marketing landing pages and external pages
                                                      - Consent management concepts
                                                      • 1. Role of consent in customer engagement and compliance
                                                        - Platform consent objects
                                                        • 1. Purpose and relationships of consent objects
                                                          Agentforce & AI Innovation11%- Marketing agents
                                                          • 1. Audience segmentation
                                                            • 2. Content generation
                                                              • 3. Campaign creation
                                                                - Predictive AI
                                                                • 1. Selecting appropriate predictive AI features
                                                                  - Conversational messaging
                                                                  • 1. Customer engagement and response handling
                                                                    • 2. Ongoing interactions across messaging channels
                                                                      Platform Setup & Governance13%- Domain authentication and authorization
                                                                      • 1. Domain authorization for branded, authenticated email delivery
                                                                        • 2. Self-service domain authentication
                                                                          - Marketing Cloud Next environment setup
                                                                          • 1. Core Org Edition requirements, Data 360 provisioning, Marketing Data Kit installation, and permission sets
                                                                            - Business Units and governance
                                                                            • 1. Content and user governance using roles and Enhanced CMS Workspaces
                                                                              • 2. Business Unit requirements

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