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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

1. Your client wants to launch a mobile application in Colombia and India. They have a budget of $15,000 for the mobile app launch.
Below are the specifications:
- They will initially launch only for Android devices.
- The app does not work with Tablets.
- The app is geared towards younger generation below 25 years.
What targeting options would you select to reach your niche market when creating a core/saved audience?
Select all that apply.
Choose ALL answers that apply.

A) Countries India + Colombia
B) Gender Male
C) App Store Region
D) Interests: Gamers
E) Mobile Device User - focused on Android
F) Age with max 25 years

2. Your client gave you 50 USD to run an ad. You are required to run the campaign for 20 days on a daily budget.
They want you to run a post engagement to a custom audience of their customer database. More specifically, customers who have bought a product in the past 180 days.
What is the daily budget for the campaign and how would you set it up?
Choose only ONE best answer.

A) There is not enough budget to run the campaign for 20 days with $50. You would need to ask your client to increase the budget to 100 USD.
B) Your daily budget is 2.5 USD, and you set up lifetime budget for 50 USD.
C) There is not enough budget to run the campaign for 20 days with $50. You would need to ask your client to decrease the timeline to 15 days.
D) You set up a lifetime budget of 50 USD. The daily budget is irrelevant.
E) Your daily budget is 2.5 USD, and you set up daily budget for 2.5 USD.

3. An online boutique jewelry is trying to maximize their investment in their Facebook campaigns; however, they see that conversions have been low. These are the initial set up of the campaign you are running:
* Campaign is optimized for conversion objective
* The attribution window is set to 1 days
* You've set up lifetime budget
* Average purchase value has been higher than expected
You are running remarketing campaigns to people who've visited the website What changes do you make in order to increase conversions?
Choose only ONE best answer.

A) You should increase attribution window to 7 days.
B) Delete all remarketing campaigns
C) Change optimization from custom conversions to value optimization.
D) Run retargeting campaigns to people who have made purchased in the past 10 days.

4. The agency your are working at just landed a big client. A record label who works with up-and-coming artists and has successfully launched careers of several artists.
You are on the team responsible for the launch of a new album recorded by an up-and-coming rock band.
They also plan to hold a multi-city tour in the next 4 months.
The record label has realized that in order to sell-out concerts, they need to maximize reach to audiences interested in "rock" for 1 month with multiple ads prior to the concert. You have video and image content as creative.
What are some of the recommendations you make for running these ads?
Select all that apply.
Choose ALL answers that apply.

A) You should use auction buying option and set frequency between 1-2 per week.
B) You should build a core audience based on people interested in rock related topics.
C) You should use reach and frequency buying option and set frequency between 1-2 per week.
D) You should use reach and frequency buying option and set frequency between 5-6 per week.
E) You should build a custom audience based on people interested in rock.

5. You've spent over $13,400 the seven weeks of running campaigns. You go to your data and realize you are getting close to 6,000 Lead Events on the main landing page of the product, 450 Add To Cart Events, 192 Initiate Checkout, and 73 Purchase Events.
You want to expand the ads to new audiences.
What strategies should you follow?
Select the best 2 that apply.
Choose ALL answers that apply.

A) You should build lookalike audiences from all of the website visitors.
B) You should build lookalike audiences from people who have initiated checkout process and add to cart events.
C) You should build lookalike audiences from people who have made purchases.
D) You should build similar audiences based on people who have visited the website to the main landing page of the product.

Solutions: