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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. You are creating an email campaign and you have a spreadsheet of contact email addresses and profile data that the campaign should be sent to for testing purposes.
How should you input this information into Responsys?

A) Using Program, create a Proof List import job. The spreadsheet will need to be converted to a comma-delimited le to import.
B) In the Campaign workbook, select the Proofing Import Wizard button. Import the spreadsheet and ensure that it is convertedto a comma-delimited file before importing it.
C) Using Connect, create a Seed Group import job. The spreadsheet will need to be converted to a comma-delimited file before importing it.
D) In the Manage List screen, ensure the list for the campaign is selected and then select the Seed Groups tab. Create a Seed Group list with the contact information from the spreadsheet.

2. Your client's requirements state that they need to have more than one profile list in their account.
Which two statements are true about implementing this? (Choose two.)

A) It is acceptable to have the same individual (email subscriber) in several profile lists, because a record with the same email address can exist in multiple lists with different RIID_'s.
B) The column to be used as the table's primary key must be named something different in each profile list.
C) Special configuration must be done to use different IP addresses to send campaigns to different lists in the account.
D) If you have multiple profile lists, you must have separate programs, because allthe messaging events launched in a Responsys Program must refer to the same profile list.

3. There was an issuewith the Event Data Feed export because its output was comma delimited, but the requirement was for it to be tab delimited.
Where should you configure this specification?

A) In the Account Administration screen, there is a section "Fields are delimited by", Change this default to tab.
B) In the Account Administration screen, there is a section "Accepted Delimiters". Change this default to tab.
C) In the export wizards, under the Source section, select the option "Comma delimited".
D) In the Connect Event Data Export configuration, in the Target Field section, select the "Fields are delimited by" option.

4. Your client is interested in using Rapid Retargeter to implementemail campaigns based on information about their known customers who have interacted with their website.
Which three of these Composite Events are exposed for Rapid Retargeter? (Choose three.)

A) pages that were marked as favorite
B) products added to a shopping cart, where no additional event takes place
C) products that were browsed/viewed, where no additional event takes place
D) products that were purchased
E) search strings entered into a website more than twice

5. Identify three valid data type definitions for defining fields in a Responsys data source. (Choose three.)

A) Number
B) Currency
C) Memo text - unlimited number of characters
D) Binary string
E) Medium text - up to 100 characters
F) Time stamp

Solutions: