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Salesforce MC-202 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. Northern Trail Outfitters (NTO) notices a larger than normal drop in engagement and a spike in unsubscribes after its sales team added a newsletter that is sent three times a week, in addition to the normal commercial marketing messages sent throughout theweek.
Which action should be taken to reduce the number of unsubscribes and increase engagement for NTO's program?

A) Create more focused segmented lists for messaging.
B) Focus on action-driven subject lines.
C) Add complementary SMS campaigns.

2. Northern Trail Outfitters (NTO) wants to grow its number of email subscribers.
Which action follows best practices to increasesubscribers?

A) Send an email to NTO's entire customer database asking for referrals.
B) Collect emails at offline activities, including in stores.
C) Send an SMS to NTO's entire customer database with a link to subscribe.

3. A marketingspecialist at Northern Trail Outfitters wants to automate sending the weekly newsletter to subscribers. The audience is located in one data extension, but they also want to send to a partner seed list.
Which tool method should the specialist use?

A) Multi-Step Journey
B) Automation Studio Email Activity
C) User Initiated Send

4. A marketer has built a journey that they want to run multiple times a day after new data is compiled. The data is NOT in an attribute group in Contact Builder.
What should the marketer do in order to accomplish this?

A) Schedule and activate Triggered Sends for the messages in the journey.
B) Select theRecurring schedule type for the entry source in Journey Builder.
C) Select an automation to populate the Entry Source Data Extension.

5. A marketer is using Preview ..Test sending to check that content is ready for an upcoming campaign and notices the Send Log Data Extension is not updating.
What is the reason records are NOT being recorded?

A) The send exceeded the maximum test send threshold.
B) A subscriber was not selected in the Subscriber Preview tab.
C) Test sendsare rot recorded on the Send Log Data Extension.

Solutions: