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Salesforce MCE-Admn-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Which Product enables a Marketing Cloud admin to observe customer behavior, build performance profiles and deliver the next best content?

A) Content Builder
B) Audience Builder
C) Einstein Email Recommendations
D) Einstein Send Time Optimization

2. Which activity should be used for multivariate content testing within Journey Builder?

A) Engagement Split
B) Decision Split
C) Content Split
D) Random Split

3. NTO wants to format links for consumption by Google Analytics 360. NTO wants to make sure they do not have any data which could be considered Personally Identifiable information (PII) within their links.
Which three values could be used as personalization strings in query string parameters?
Choose 3 answers

A) Subscriber ID
B) Application ID
C) Name
D) Product Code
E) Email Address

4. Which three statements should be considered before using Goals in Journey Builder?
Choose 3 answers

A) Goal target statistics are stored in a data extension.
B) Goals are created to evaluate journey performance.
C) Each contact is assigned an individual goal.
D) Contacts are evaluated against the goal after a wait activity.
E) Goals can act as exit criteria.

5. Northern Trail Outfitters placed an encrypted file on their Marketing Cloud SFTP for import into a data extension. They are using a file transfer Activity to decrypt the file.
What would the decrypted data be after the File Transfer Activity completes?

A) Selected SFTP folder
B) Safehouse
C) Original SFTP folder
D) Target Data Extension

Solutions: